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Reinventing Myself (And Hoping You’ll Join Me)

This wasn’t supposed to be me. Not in midlife. Not with this much failure behind me. Not with this much still left undone.

But here I am — starting over. And for the first time, I’m not hiding it.

I’ve spent the better part of two decades chasing success, failing hard, learning slowly, and often quitting just before the moment that might’ve changed everything. I’ve built websites that didn’t launch, written drafts that never got published, and stood at the edge of progress too many times only to turn back.

Then It Hit Me: What If the Next Chapter Is the One That Works?

Somewhere around age 50, I got tired of my own excuses. The fear of failure never really went away — but I started noticing something worse: the fear of success.

What if I actually pulled it off? What if I became visible? What if people expected more from me?

I realized I’d rather be exhausted from trying than paralyzed by hiding.

So I started writing. Publishing eBooks. Talking openly about things like:

• Fear of success
• Phone addiction
• Cannabis dependence
• Emotional regulation
• Midlife crisis and reinvention

This site is where I put it all. No polish, no guru nonsense. Just one guy trying to get it right while there’s still time to get it right.

What You’ll Find Here

If you’re here because you’re stuck — good. That means we have something in common. I’m building this site as a resource and a rallying cry for people who feel like they should have figured it out by now, but haven’t.

I’m writing for:

• The overthinkers
• The late bloomers
• The ones who got lost in the middle
• The people who’ve quietly Googled: “how to reinvent yourself at 40” and hoped the algorithm delivered more than fluff

You’ll find articles, eBooks, projects, reflections — and probably a few awkward confessions. I’m documenting the rebuild, not selling the fantasy.

Some Things You Should Know About Me

• I’m a 54-year-old Canadian, originally from Scarborough, now living in Woodstock, Ontario.
• I grew up in affordable housing, took my knocks, and it shaped who I am.
• I’ve applied for Survivor — yes, seriously — because I want to do something bold, uncomfortable, and unforgettable.
• I’ve seen Bruce Cockburn live over 30 times. Music grounds me.
• I’ve battled with cannabis use and came out clearer (but not holier).
• I believe in ethical business, real conversations, and calling bullshit where needed.

Why This Matters

I’m not building a brand. I’m building a body of work.

And if anything I write helps someone else choose action over apathy, or purpose over perfection, then I’ve done what I came here to do.

You don’t have to reinvent yourself overnight. But you do have to start.

If you’re still reading, maybe that start is today.

—Robert