Robert Deveau
Hi, I’m Robert the Ordinary
Recovering entrepreneur. Curious about almost everything. Building without permission.
Your Gen X Contrarian
Recovering entrepreneur. Lifelong skeptic. Curious about almost everything.
For a long time, I thought I was supposed to find “my thing.”
So I tried a lot of things.
I’ve been a real estate agent, online marketer, candle and soap maker, Amway distributor, wannabe rock critic, ebook creator, website builder, and actual Survivor hopeful. I’ve chased business ideas, creative projects, self-improvement systems, and more “sure things” than I care to admit.
Eventually, I realized the curiosity wasn’t the problem.
The curiosity was it.
This site is where I make sense of it all: experiments, opinions, false starts, useful lessons, beliefs, and things I now find overrated.
A lot of what I write comes from a simple instinct:
Not this. That.
Not fake productivity — just knowing where the hell you’re going.
Not hustle worship — just finding better ways to use your time.
Not exercise as punishment — just moving enough to stay alive and useful.
Not success theatre — just honest attempts, including the ugly parts.
I’m old enough to have tried a lot of the advice. I’m honest enough to admit most of it didn’t work the way it was advertised.
That’s the focus of this site: to offer honest reflections, challenge conventional wisdom, and provide practical takeaways from trying and questioning almost everything.
I write about creativity, health, music, business, aging, writing, online projects, and whatever else manages to hold my attention long enough to become useful. I also write about doing some good, especially animal fostering, because at some point, complaining about the world should probably turn into helping with a tiny piece of it.
I’m not here to be a guru. I’m not here to perform fake certainty.
I’m here to think out loud, build in public, question the obvious answer, and share the parts of the process that usually get edited out.
If something here makes you think, laugh, argue, or start… good.
You’re welcome here.
If something here resonates or sparks an idea of your own, run with it. You’re welcome here.
